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Brand Strategist (Consultancy)

18/10/2018

United Nations Children's Fund is seeking a

Brand Strategist (Consultancy), Beijing China

UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.

For every child, a champion

The communication team in UNICEF China is working to shape UNICEF's external image among stakeholders in China and beyond. It plays a key role in communicating UNICEF's brand and stance on policy issues, in developing advocacy, brand and communication strategies, as well as normative communication guidance. The team is seeking additional support to meet the increasing demands of the organization on the UNICEF China office to position China as a Global Champion for Children, with UNICEF as a key partner. UNICEF's brand recognition in China is at 65%, and a brand strategist is being sought to move it to 75% by 2020.

How can you make a difference?

To coordinate, in consultation with various internal stakeholders, the development and roll out of a Brand Strategy for UNICEF in China. This will include leading or advising on key brand building events and campaigns, as well as development of assets and toolkits. The specific deliverables will include:

  • A comprehensive Brand Strategy for UNICEF China
  • A roll-out plan for the strategy, including two keyflagship / brand-building events and two campaigns 
  • The development of brand-related assets and toolkits
  • Identification of and outreach to key influencers in China
     

The duration of the assignment is estimated at 120 days over six months. The assignment is ideal for someone already based in Beijing but can also be carried out from distance, with travels to Beijing.

To qualify you will have…

  • At least 10 years of relevant prior work experience in communications, branding, marketing, public relations, or other relevant fields
  • Fluency in English. Knowledge of Chinese would be an advantage
  • Demonstrated experience in brand building in China
  • Familiarity with UNICEF's work and mandate, including previous work experience with UN/UNICEF is an asset
  • Organized and structured
  • Strong drive for results, taking pride in delivering as per expectation in terms of quality and timeliness
  • Initiative, passion and commitment to UNICEF's mission and professional values
     

How to apply?

Interested applicants are requested to submit: 1) Cover letter/application, 2) Lump sum financial quote for the consultancy 3) CV and 4) References. For applicants not based in Beijing, include the cost of three round-trip tickets to Beijing and daily subsistence allowance for a week for each travel in the lump sum quote. Apply online through www.unicef.org/employ (requisition xxxxxx). The deadline for receipt of applications is 4 November 2018.

Review full Terms of Reference at here.

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