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Privacy policy, copyright, and cyber fraud


Privacy policy

Your privacy on the Internet is of utmost importance to the United Nations Children’s Fund (UNICEF).  This privacy statement describes UNICEF’s policy concerning the gathering and sharing of visitors’ information through the UNICEF web site.  It applies to all “UNICEF sites” – that is, all sites within the “” domain name.  You should note that through this site you may reach or be directed to other websites that relate to UNICEF, such as or the sites of our national committees (the various private charities around the world whose job is to support UNICEF); all these sites have their privacy statements which are similar to this one but may vary slightly.  By visiting the UNICEF website, you are accepting the practices described in this policy.

What information does UNICEF collect?

Normal website usage

In general, you can browse the UNICEF site without telling us who you are or revealing any personal information about yourself.  The only information we gather during general browsing is from standard server logs.  These include your IP (Internet Protocol) address, domain name, browser type, operating system, and information such as the web site that referred you to us, the files you downloaded, the pages you visit, and the dates/times of those visits.

Collection of personally identifiable information

If you register for a newsletter, log on to specific UNICEF sites, order a book or other merchandise, request information, provide feedback, apply for a job, join a discussion group or join an electronic mailing list, you will be asked to provide personal information such as your name, postal address and e-mail address.  This information is collected only with your knowledge and permission and is kept in various UNICEF databases.  If you are purchasing something on the web, you may be asked to provide your credit card details.

UNICEF sites with specific requirements to collect personal information may publish a privacy policy specific for that site. In these cases, the site-specific policies will be complementary to this general UNICEF privacy policy but will give additional details for that particular use.

UNICEF’s websites use cookies to provide statistics that help us to give you the best experience of our sites. You can find out more in our cookies policy page or switch them off if you prefer. However, by continuing to use our websites without changing settings, you agree to our use of cookies.

Joining electronic discussion groups may mean that other participants of the discussion group (including non-UNICEF employees) will see personal information that you have volunteered. For open discussion groups, this information will be public.

Special note about information from children

Several sites in the UNICEF domain are focused on children, including interactive websites such as group discussions.  Some of these require user-specific information to be provided to UNICEF.  We ask for the minimum amount of personal data in this case.

These parts of the UNICEF site are for children and authorized adults only, and unauthorized adults are not to participate in these parts of the UNICEF site.  (Obtaining user information helps us in that regard if needed.)

Children should make sure their parents, or the adults who are caring for them, know they are participating in the UNICEF sites and are providing this limited user information. 

What does UNICEF do with the information it collects?

Normal web usage

The information gathered during general browsing of the “” domain is used to analyze trends and usage of the UNICEF site and to improve the usefulness of the website. It is not connected with any personal information.  However, if you have registered with UNICEF in connection with any activity on the UNICEF site, the information we collect about your normal web usage will be identifiable to you.

Personally identifiable information

UNICEF may use the personal information you provide to:

  • Contact you – either in response to a query or suggestion, or to mail newsletters, documents, publications, etc. to you, and we also may provide the information to the UNICEF national committees, so they can contact you as well;
  • Manage and process your job application;
  • Confirm your purchases and registrations on the site;
  • Obtain payment for purchases through the website (via credit card);
  • “Remember” your online profile and preferences;
  • Help you quickly find information that is relevant to you based on your interests, and help us create site contents most relevant to you;
  • Undertake statistical analysis.

What if I don’t want to provide personal information?

Providing personal information on the UNICEF web site is optional.  If you choose not to provide personal information, you can still browse and use the UNICEF site, but you will not be able to carry out specific actions such as purchasing items, registering for a newsletter or applying for a job.

Opting out and changing your information

At any time, you can cancel or modify your information by returning to the web page where you first provided the information and contacting the focal point for that page/relevant UNICEF department.  Where contact details are not provided on the page, you can contact us for further information.


We do not sell or share any personally identifiable information volunteered on the UNICEF site to any third party without prior consent.  We do, however, share some user information with our national committees so that the whole UNICEF family can respond to your needs.  Any information provided to UNICEF by users of the UNICEF site is held with the utmost care and security, and will not be used in ways other than as outlined in this privacy policy, or in any site-specific policies, or in ways to which you have explicitly consented. UNICEF employs a range of techniques and security measures to protect the information maintained on our system from loss, misuse, unauthorized access or disclosure, alteration or destruction.

However, UNICEF assumes no responsibility for the security of information.

The UNICEF site contains a link to sites external to the domain. UNICEF is not responsible for the privacy practices or the content of such websites.

Notification of changes

Changes to this privacy policy will be posted here and will be available via the UNICEF home page at


For questions or queries regarding this privacy policy, please contact us.

Copyright © UNICEF

UNICEF offers its information on the Internet essentially for the benefit of individuals interested in its efforts to uphold the Convention on the Rights of the Child, to protect and promote the well-being of children and to foster human development.

If you wish to mirror, reproduce, republish or translate any of the information for wider dissemination, please make use of the copyright permission option on our feedback form with details of such proposed use, including the nature and size of the intended audience. Please email regarding the use of UNICEF publications issued in New York.

UNICEF reserves all copyrights on material on its web pages, including photographs and graphic designs. In the case of some publications, UNICEF has licensed the rights to third parties.

The use of UNICEF Internet material for any purpose, including repackaging in hard copy or compilation for electronic media is prohibited unless prior written permission is obtained.

The unauthorized use of the UNICEF name and logo is against international law and is expressly forbidden.

Cyber fraud

UNICEF China will not send e-mails to request personal confidential information such as bank accounts. If you apply to join the monthly donation, we will send an e-mail and call to remind you to confirm personal and bank information, this information is the monthly donation information you submitted. Please protect yourself and beware of cyber fraud.  If you receive information claiming to be from UNICEF, please call our donor office in Beijing at (86-10) 85312666, 85312640 or 85312644 to confirm that the information you received is accurate.

Please protect yourself and beware of cyber fraud.

UNICEF is the largest and most renowned institution in the world dedicated to improving the lives of children. Because of our excellent reputation, some unscrupulous elements may deceive our supporters in China by using our name or official logo.

Please pay attention to prevent risks:

  • Do not reply to any information claiming to be from UNICEF but whose e-mail address is a public domain name (e.g.
  • Do not provide personally identifiable information such as bank accounts in exchange for commissions, prizes or subsidies that are falsely claimed by UNICEF
  • If you receive information claiming to be from UNICEF, please call our donor office in Beijing at (86-10) 85312666, 85312640 or 85312644 to confirm that the information you received is accurate.

For additional information on how to protect yourself from fraud, please visit our global website for tips on fraud.