Together, we are making a positive impact on the lives of millions of children in China and beyond.
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UNICEF works with all levels of government, corporate partners, philanthropists and celebrities.
UNICEF's partnerships with the private sector are a vital part of our work to improve children’s lives in China.
Our private sector collaborations provide resources to support UNICEF programs that address children’s needs and provide a platform for businesses to promote child-rights in their socially-responsible engagement with the community.
Corporations are increasingly recognizing both the moral obligation to further children’s rights in their operations, products and marketing practices, as well as the practical benefits of doing so.
Businesses with a child-rights focus enjoy better reputations and higher brand value, in addition to attracting investors, building public trust and contributing to more sustainable and inclusive markets.
In 2022, Kimberly-Clark announced new support through its Huggies® brand for UNICEF to promote the ‘Newborn Health and Early Childhood Development’ programme in China. The programme aims to improve the health and lives of children aged 0-3 years and their caregivers in underdeveloped areas of central and western China by strengthening the services and capacity of health facilities, health workers and neonatal care service providers. The vision of the partnership between UNICEF and Kimberly-Clark is, through joint efforts, to reach every child in China and help them realize their right to health with a standard of care that is aligned with global best practices.
In 2019 BYHEALTH and UNICEF China reached a strategic partnership to support UNICEF’s Early Childhood Nutrition Programme. BYHEALTH has committed to supporting UNICEF in improving early childhood nutrition in China from 2020 to 2022 through a series of strategic interventions in four areas: creating an enabling environment, strengthening the health workforce, building a social awareness and education campaign, and measuring progress and documenting results.
The LEGO Group and The LEGO Foundation
In February 2021, the LEGO Group and the LEGO Foundation partnered with UNICEF to bring learning-through-play to help early years development in children living in disadvantaged regions of China.
Through this three-year partnership, UNICEF will work closely with the Government of China to empower parents and caregivers to support children’s play and practice playful parenting, and build a sustainable and scalable system of community-based services. This will lay a strong foundation for children’s learning and socio-emotional competencies. It will employ a sustainable capacity development model, whereby in-person training and on-line support will be provided to practitioners, combined with the provision of play materials and online demonstration and mini-classes to guide local practitioners.
Johnson & Johnson
Since 2017, Johnson & Johnson (J&J) had been partnering with UNICEF in China to support Health Family App project, helping realize the connection of maternal and child health information system at national and local levels and offering convenient and high-quality health information and services for women and children.
From June 2021, in a new partnership cycle with UNICEF China, J&J started supporting capacity development initiatives to strengthen frontline health providers’ management, coordination and delivery of Early Essential Newborn Care, maternal nutrition, and Early Childhood Development services for children aged 0–3.
In June 2021, on the occasion of International Children's Day, D-Cal became a partner with UNICEF China to support UNICEF’s “Sports for Development” project and contribute to the holistic and healthy development of adolescents in China’s rural areas. D-Cal is committed to supporting the implementation of various UNICEF programme activities to help promote the all-round development of Chinese children and adolescents, and establish a good physical and psychological foundation for the future.
Tencent and Tencent Foundation
The strategic partnership focusing on child online protection between UNICEF and Tencent was announced in March 2017. Tencent Foundation has committed to supporting UNICEF over three years from 2017 to 2019, to provide a safer and secure internet for children and adolescents, including through research and public advocacy, industry coalition building and engagement, public awareness and communication. UNICEF will provide its knowledge, expertise, tools and a child rights perspective to Tencent and other information and communications technology (ICT) companies in order to advance their policies on child online protection.
In the internet era, children have more opportunities to realise their rights to learn, express themselves and participate meaningfully in their communities. However, the internet also poses significant challenges to children's safety. UNICEF globally has been engaged in online safety for children for a number of years. Under the #WePROTECT Global Alliance, UNICEF is calling on national governments to establish coordinated responses between criminal justice systems including law enforcement, and child welfare, education, health and the ICT sectors, as well as civil society, to better protect children from online sexual abuse and exploitation. Tencent is the first Chinese company to sign on to the #WePROTECT global initiative.
Become a corporate partner today
If your business or corporation would like to become a partner of UNICEF in China, please contact us via email@example.com, (86-10) 85318430 or (86-10) 85318438.
Celebrities can make very special contributions to improving the lives of children in China.
Celebrities are in a unique position to share their passion for helping children and bring to the attention of a large audience the issues relating to children's rights and the needs of vulnerable children.
UNICEF was the first United Nations agency to appoint celebrities as Goodwill Ambassadors. All celebrities who put their talents to work for UNICEF share a dedicated commitment to improving the lives of children. Today, more than 200 celebrities and artists worldwide serve as UNICEF Ambassadors at the national and international level.
In China, our celebrity Ambassadors and Special Advocates are committed to improving the lives of children in China.
Wang Shuang is the UNICEF Special Advocate for Sports and Child Development. She is a Chinese women's footballer.
Wang was called up to the China PR U-17 in 2006 and made her debut in the China Women's National Football Team in 2013. She has represented the National team in several international games great performance and helped the team to claim championship in the 2022 AFC Women's Asian Cup. Club-career wise, beside her prominent achievements with several clubs in China, Wang Shuang also has had a successful international presence.
Wang Shuang has been well-acclaimed for her performance in the football field and for her contribution to the society. In 2018, Wang Shuang was named as the AFC Women’s Footballer of the Year, a Top 10 Athletes of China, a Top 10 Players in China, and a Top 10 Women in the news. In 2019, she was recognized as Ligue 1 Women's Player of the Year and made to the list of Forbes 30 Under 30 China. Wang Shuang has been granted the title of Chinese Women’s Footballer of the Year for four times in 2017, 2018, 2019 and 2022.
Since her engagement with UNICEF China began in 2019, Wang Shuang has been dedicated to the empowerment of children with all abilities through sports.
UNICEF Ambassador Wang Yuan, also known as Roy, is a Chinese singer and actor, and member of Chinese pop band, TFBOYS.
Wang Yuan sprung into the limelight following the release of his first hit single, ‘Cause of You’, which made it to Asia Billboard’s Top 10 in 2016. He has starred in movies and television dramas, including ‘Finding Soul’, ‘Boy Hood’ and ‘L.O.R.D.’. He has also accumulated numerous accolades, including ‘Most Popular New Talent’ in the Ninth City Super Chart, ‘Outstanding Youth Leader’ at China’s Youth League, ‘Popular Star’ at the Weibo Movie Awards, and one of Time Magazine's global top 30 influential teens.
As a UNICEF Ambassador, Wang Yuan promotes access to quality education, especially for disadvantaged children in rural China, raises awareness on the importance of clean water and hygiene for children, and urges young people to contribute their ideas and talents towards supporting the achievement of the UN Sustainable Development Goals. In 2017, Wang Yuan became the first Chinese artist to attend the UN Youth Forum.
UNICEF Ambassador Ma Yili is one of China's most famous actresses.
Ma Yili started her acting career in 1996 and gained nationwide popularity in 2007 when starring in the television series ‘Strive’. Since then, she has collected more than 20 awards in recognition of her performing achievements in film and television.
As UNICEF Ambassador, Ma Yili supports the 10m2 of Love campaign by promoting workplace and public building breastfeeding rooms in China, and raising awareness and support for breastfeeding mothers. She also emphasizes the importance of ensuring quality early childhood development services and comprehensive care for children in the first few years of life.
UNICEF Ambassador Chen Kun, also known as Aloys Chen, is one of China's most popular actors and singers.
Chen Kum has starred in several television dramas and films, and his acting has won him ‘Best Actor’ nomination for 'Taiwan's Golden Horse Awards in 2005, and the ‘Best Actor’ prize at the Huabiao Film Awards in 2007. Chen Kun is also a successful singer and recording artist with three album releases and an MTV Asia Award for ‘Most Popular Male Vocalist’ in 2006.
As UNICEF Ambassador, Chen Kun visits UNICEF and Government of China field projects to learn about the challenges facing children in China's poorer communities and helps to empower the public to play their part in improving the situation of children. With more than 94 million microblog followers, Chen Kun often writes about his thoughts on philanthropy and shares information with his followers on UNICEF's mission and on urgent children's issues. Chen Kun has long been involved in social causes and philanthropy in China.
UNICEF Ambassador Maggie Cheung is one of the world's most famous movie stars.
She has graced more than 75 films, including dramas, action movies and comedies. For her exceptional range and talent on the screen, Maggie Cheung has won many awards, including ‘Best Actress’ at the 1992 Berlin Festival for Centre Stage, and the Palm d'Or ‘Best Actress’ prize at the 2004 Cannes Film Festival.
In her role as UNICEF Ambassador, Maggie Cheung shares her passion for helping the most vulnerable children, like those affected by HIV and AIDS, migrant children, children left behind and children with disabilities. Maggie Cheung raises awareness about and serves as a spokesperson for the establishment of a comprehensive child welfare framework in China.
UNICEF Ambassador Yang Lan is one of China's most popular broadcast journalists and most successful entrepreneurs.
Her talk show ‘Yang Lan One-on One’ has introduced Chinese audiences to people like Former US President Bill Clinton, former US Secretary of State Henry Kissinger and American businessman Jack Welch. As Co-founder and Chairperson of Sun Media Group, Yang Lan has received numerous awards and honors, including being named one of the ‘Top Ten Women Entrepreneurs’ in 2002, and being honored as one of ten ‘National Women Pacesetters’ by the All China Women's Federation in 2010. She founded the Sun Culture Foundation and received China's National Philanthropy Award in 2008.
As UNICEF Ambassador, Yang Lan continues her dedication and commitment to social service and children. In her work with UNICEF, Yang Lan raises awareness about breastfeeding, the importance of vaccination to prevent childhood diseases, and the importance of handwashing with soap after using the toilet and before eating.
Champions for Children
Philanthropy can make an impact on the lives of children in China.
By exerting their influences and convening resources, 'Champions for Children' play a unique role in supporting UNICEF's programmes, including the 'Barefoot Social Workers' project (also known as 'Child Welfare Directors’ project).
Since 2010, UNICEF has worked with the Ministry of Civil Affairs to pilot ‘'Barefoot Social Workers ' in 120 project villages in central and western China. 'Barefoot Social Workers ’ support, monitor and report cases of disadvantaged children, lend social assistance and offer emotional care and guidance. Since the launch of the project in 2010, each 'Barefoot Social Workers has helped nearly 100 children to get welfare support, benefiting more than 100,000 children in total. The General Office of the Ministry of Civil Affairs issued a notice to pilot the grassroots child welfare service mechanism in 2015 and decided to scale up the 'Barefoot Social Workers' project in 100 counties and 1,000 villages across China.
Dr. Jin Hyenmi
As a Champion for Children, Dr. Jin Hyenmi works with UNICEF to advance child rights in China.
Dr. Jin Hyenmi, also known as Xuan Mei, received her bachelors and masters from the Chinese Department of Ewha Women's University in Republic of Korea, and a Ph.D. in Comparative Literature from Peking University. Dr. Jin established the ARTMIA Foundation, which provides a space for new artists throughout East Asia, with a vision of integrating art back into our fast-paced contemporary lives, to exhibit their work. Dr. Jin believes in the power of art to embody and inspire human aspiration for virtue and excellence. Dr. Jin is committed to fostering a wide exchange of diverse and refreshing ideas about contemporary art in Asia and its roots in oriented culture.
As a Champion for Children, Tong Shumeng supports UNICEF to advance child rights.
Tong Shumeng is the president of Dong Fang Wen Chuang, founder and president of Rainbow Public Welfare Foundation, and the vice-chairman of SEE Foundation. She has worked in the fields of culture, art media and emerging market investment and keeps funding and contributing to public welfare and charity. Being a rural volunteer teacher in her early times and a sponsor today, Ms. Tong has always been part of the cause. Founded in 2007, the Rainbow Public Welfare Foundation has established 58 rural libraries in poor mountainous areas, set up spiritual growth courses in 20 schools for children of migrant workers in suburban Beijing, and funded a folk history writing project and rural teacher training programme. In addition, she has promoted the funding for a series of significant eco-environment protection projects during her four-year tenure as the leader of the SEE project audit committee.
Wang Ying is the sponsor representative of Zhong De Securities, a securities joint venture established by Deutsche Bank AG and Shanxi Securities Co. Ltd. and one of the first groups of security firms to operate in China. Zhong De provides a full range of investment banking services to its clients, including securities underwriting and capital markets related advisory services. Wang Ying is also a sponsor of the Refugee Issue Study and Research at Peking University. Born in 1971, Wang Ying received a Bachelor of Arts degree in Arabian Language and Culture from Peking University. She has a daughter who currently studies at New York University.
Ng Sze Ying
Armed with a Bachelor of Arts from Cornell University, Ng Sze Ying has worked for Morgan Stanley and the Proudfoot consulting firm. She also established a technology company for developing mobile applications with her husband. Currently, she is running her own business mainly on investment in culture-related programmes and is preparing to set up an non-governmental organization for education.
Mr. Zach Du, Youth Leader of BOAO Forum for Asia 2019. He currently serves as executive board member of Chinese Association of STD and AIDS prevention and Control, Deputy Secretary General of the Chinese Foundation for the Prevention of STD and AIDS.
Ms. Guo Shaoxia
Ms. Guo Shaoxia joins UNICEF as a Champion for Children to advance child rights in China.
Ms. Guo is a co-founder of Shanghai M&G Stationery Inc. In 2015, under her guidance, the company set up the ‘M&G Rainbow Special Fund for the Public Interest’. In 2020, the Shanghai M&G Charity Foundation was established to help promote public welfare in the three core areas of rural education, child health and environmental protection.
For years, Ms. Guo has been working with several NGOs and civil organizations to carry out programmes including education sponsorship for rural children, in-kind donations, and art trainings. She firmly believes that philanthropy is not about one person doing all the work, but about people working together. Ms. Guo looks forward to working with UNICEF to help more children in need.
Marie Louise Kirk
Marie Louise Kirk joins UNICEF as a Champion for Children to advance child rights in China.
Marie is a senior executive at Goldman Sachs. She is currently based in Hong Kong serving as the Chief Administrative Officer for the Asia Pacific region.
A strong believer in the power of education, Marie serves as a trustee on the Board of the Crown Prince Frederik of Denmark Fund for Harvard University and as a member of the Advisory Council for the Center for Business and Government at Harvard Kennedy School. A mother of three daughters, she is passionate about promoting girls' STEM education and has long supported disadvantaged inner-city girls in New York. Having recently moved to Asia, Marie is keen to also serve the causes of women and children in China.
Marie holds a bachelor’s degree from the University of Copenhagen and a master’s degree from Harvard University.