UNICEF USA Announces NBA Champion Jeremy Lin as Newest Ambassador

15 October 2021
StrongerMindStrongerYou-Jeremy Lin's poster

NEW YORK (October 8th, 2021)  UNICEF USA has appointed professional basketball player Jeremy Lin as the newest UNICEF Ambassador. The announcement, in advance of World Mental Health Day, teams Jeremy with a personal advocacy message to protect and promote the mental health of children, youth and their caregivers around the world.   

As a UNICEF USA Ambassador, Lin will use his voice to champion children’s rights, help to create a more equitable world for every child, and be a voice for change.  Lin is committed to ensure children are not discriminated against - no matter where they're from or who they are.  

“I’m honored to take on the role of UNICEF Ambassador,” said Lin. “UNICEF’s work continues to bring so much light and hope for kids around the world, and I’m committed to doing my part to help break the silence surrounding mental health, addressing stigmas, improving mental health literacy, and ensuring children, young people and people with lived experience have a voice.”

Lin, a Harvard University alumna, has worked with UNICEF since 2020 and has shown his passion for mental health, equity and inclusion and advocating for the most vulnerable communities. A Palo Alto, California native, Lin is the first Asian American to play in the NBA and to win an NBA Championship (Toronto Raptors in 2019).  Lin is currently signed to the Beijing Ducks for the 2021-2022 Chinese Basketball Association season. 

Early in the COVID-19 pandemic, Lin donated $150,000 to support UNICEF’s urgent relief efforts.  He continues to use his platform to share why the equitable, global distribution of vaccines is crucial to helping end the pandemic. Serving as a special guest for several UNICEF virtual events, Jeremy contributed to conversations with the UNICEF Chief of Immunization and a UNICEF Health Specialist on the importance of continuing routine vaccinations for kids globally, especially in the midst of the pandemic.  

“There’s never been a more urgent time for advocates to highlight the rights and needs of all children,” said Shelley Diamond, Chief Marketing Officer of UNICEF USA. “We are incredibly grateful for Jeremy’s support in UNICEF’s vision to reimagine a better world where every child thrives, and we look forward to seeing him continue his journey with the UNICEF family as an Ambassador.” 

As a UNICEF Ambassador, Lin joins a list of supporters who use their platforms to drive change for the world’s children on behalf of UNICEF, including Simu Liu, Pau Gasol, P!NK, Lucy Liu, Sofia Carson, Alyssa Milano and more. 

In his first official duties as a UNICEF Ambassador, Jeremy will represent UNICEF USA at the State of the World’s Children Report Launch event with Congress on October 13th and as a keynote speaker at The Aspen Institute Project Play Summit.  Jeremy is also joining UNICEF China as a face for their campaign to highlight adolescent mental health and spread awareness to become #AStrongerYou.

To learn more about UNICEF USA’s work and to join Lin in advocating for the mental health of children and families, visit www.unicefusa.org/JoinJeremy.  

Media contacts

Shanell Mosley
Deputy Director, Sports Partnerships
Tel: 212-922-2612
Tel: 508-982-4792


The United Nation Children’s Fund (UNICEF) works in more than 190 countries and territories to pursue a more equitable world for every child. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more.

UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children. Together, we are working toward a world that upholds the rights of all children and helps every child thrive.

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