A Multi-country Study of Early Infant Feeding Decisions: China Report

New insights into how formula milk marketing influences Chinese mothers and families’ feeding decisions


This report presents findings of a study on the influence of formula milk marketing on infant feeding in China, as part of a global study conducted in eight countries. The research sought to document the extent of formula milk marketing, how formula milk marketing messages are perceived by women and influencers, and their effect on knowledge and values. Results also point to a need for extended regulations, and stricter enforcements of current regulations on the marketing of formula milk in China.

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