‘Know Your Food’ Convenience Store launched in Weihai, Enshi
The store simulates the food environment that children are exposed to every day
On 20 May, Student Nutrition Day, UNICEF inaugurated two more ‘Know Your Food’ Convenience Stores in Weihai, Shandong Province, and Enshi, Hubei Province, in addition to the first store in Chengdu, Sichuan Province.
Like a regular store, the ‘Know Your Food’ Convenience Store is filled with dozens of puff foods, candies, sugar-sweetened beverages and other common snacks. However, the tags on the items don’t show prices; instead they display whether they are high in fat, sugar and salt, and the items’ total energy content. Through interactions and displays, children and their caregivers can understand the connection between frequent consumption of these highly processed foods, and the risk of overweight and poor health outcomes. The store also provides information on how they might make healthier food selections.
Cynthia McCaffrey, UNICEF Representative to China, said this mock store was created to “simulate the food environment that our children are exposed to every day.” “We want children and their parents to understand the nutrition values of popular snacks and beverages, so they can make more informed choices,” she added.
In Weihai, the installation is hosted at the Weihai Science and Technology Museum.
In Enshi, the ‘Know Your Food’ Convenience Store is hosted at the Enshi Experimental Primary School. The local health department will organize students in the city to visit the exhibition.